ERP systems are the necessary evil. They are workhorses, but extending features or data analysis out of the box could be a daunting initiative within the ERP system infrastructure. ERP systems come with an array of data interfaces (API) to allow integration. Seamless integration can break through the limitation of the ERP system and harness your enterprise with the latest User Interface and functionality.
Your Main Message
Use this space to tell people what your company does and why and how it does it. What're you known for? Who likes you? What's your number one competitive advantage?
Include all the things that make your business unique and better than the competition. Do you have a patented 13-step process for taxidermy that results in the most lifelike stuffed owls? You gotta mention that.
Other good things to weave into this copy include: awards won, distinctions given, number of products sold, company philosophy (just keep it short), interesting company history bits, and anything that makes a reader think you'd be awesome to do business with.
This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.